Spring is a season of revival, where everything comes back to life. 

As the world awakens from its winter slumber, there's a sense of newness in the air, sparking imagination and dreams. It's a time of endless possibilities and potential that lies ahead, where we can explore and embrace the fresh start that spring offers. 

 

One of the key questions that will be asked in the next two years is: Is it real or is it fake?

We wanted to take our customers to this place where they can dream without limitations. Where anything is possible and they can grow wherever their dreams take them. 

 

As a golden thread, we integrated elements of pink to symbolise hope, femininity, and the beauty of the season, creating a cohesive and inspiring narrative that resonates with the power and potential of women.

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Elements developed for this campaigns:

- Campaign concept

- Art direction of a studio shoot

- 3D videos

- Various digital elements. 

- Digital videos